Savigny Partners Newsletter
19/10/2009
Fragrances – the essence of a good brand?
Japan falls from grace as brands turn to China
Ports Design to join SLI!
Sustainability and the Luxury Industry
19/10/2009
Fragrances – the essence of a good brand?
Japan falls from grace as brands turn to China
Ports Design to join SLI!
Sustainability and the Luxury Industry
01/10/2009
Luxury brands have long appreciated the potential to capitalise on their brand cachet by marketing fragrances under their name to a wider public than their core customers, thus providing a healthy stream of cash flows and providing a “window into the brand†for new customers.
Read moreOver the last year or two a barrage of articles have been flooding publications all over the world about the state of the luxury goods market in Japan. In June this year, the Financial Times went as far as to declare, ‘Japanese fall out of love with luxury’.
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