Monthly Archives: October 2009

Savigny Partners Newsletter

19/10/2009

Fragrances – the essence of a good brand?
Japan falls from grace as brands turn to China
Ports Design to join SLI!
Sustainability and the Luxury Industry

Read more

Fragrances – the essence of a good brand?

01/10/2009

Luxury brands have long appreciated the potential to capitalise on their brand cachet by marketing fragrances under their name to a wider public than their core customers, thus providing a healthy stream of cash flows and providing a “window into the brand” for new customers.

Read more

Japan falls from grace as brands turn to China

Over the last year or two a barrage of articles have been flooding publications all over the world about the state of the luxury goods market in Japan. In June this year, the Financial Times went as far as to declare, ‘Japanese fall out of love with luxury’.

Read more