Yearly Archives: 2009

Luxury’s New Road

02/11/2009

Pierre Mallevays, managing partner, Savigny Partners, London, a boutique investment bank specializing in luxury goods: “The crisis has changed the definition of ‘value’. That was a dirty word in the luxury goods circle before the downturn, just like ‘mass’. Now the luxury customer wants value as in investment value.

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Savigny Partners Newsletter

19/10/2009

Fragrances – the essence of a good brand?
Japan falls from grace as brands turn to China
Ports Design to join SLI!
Sustainability and the Luxury Industry

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Fragrances – the essence of a good brand?

01/10/2009

Luxury brands have long appreciated the potential to capitalise on their brand cachet by marketing fragrances under their name to a wider public than their core customers, thus providing a healthy stream of cash flows and providing a “window into the brand” for new customers.

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Japan falls from grace as brands turn to China

Over the last year or two a barrage of articles have been flooding publications all over the world about the state of the luxury goods market in Japan. In June this year, the Financial Times went as far as to declare, ‘Japanese fall out of love with luxury’.

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Vom Snobismus zur Schnäppchenjagd

23/09/2009

“Alle haben zu kämpfen, am meisten aber jene, die sich auf modische Produkte konzentrieren. Was dagegen als zeitlos und klassisch gilt, zieht sich besser aus der Affäre”, sagt Pierre Mallevays, der mit seiner Londoner Gesellschaft Savigny Partners Luxusunternehmen berät.

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The substance of style

17/09/2009

“You can argue that there’s nothing as good as Vuitton in LVMH’s portfolio, but that simply states the fact that LV’s business model is the gold standard of luxury brands; no other brand in the world compares to it.”

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