Luxury’s grand illusion needs the wealthy to keep faith

17/10/2022

The part of the pyramid they need to protect is right at the top, among the wealthy who will not have to economise on shopping. “The rich remain rich, even in a recession,” says Pierre Mallevays, a partner at Stanhope Capital. The world has enough high luxury buyers for LVMH get through any downturn without worrying too much about sacrificing bag charm sales.