Savigny Partners Newsletter
19/07/2012
What’s next for fashion flash-sale sites?
With contributions from Ceci Guicciardi, Brand & Commercial
A recession-proof proposition
The emergence of members-only, online flash-sale discounters in the early 2000’s leveraged the traditional need for luxury and premium brands to discretely dispose of excess stock, by capitalising on the opportunities presented by a fledgling e-commerce landscape. The business model was based on a simple proposition: to make high-end goods available at rock-bottom prices online, in an innovative digital declension of the traditional designer end-of-season sample sale.
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