Monthly Archives: February 2007

Shooting at the Net: Luxury Brands Boost Their Online Profiles

21/02/2007

In the early days of the Internet boom, luxury brands feared online selling would undermine the exclusivity of a dedicated brand environment, said Pierre Mallevays. “All those fears are pretty much dissipated by now” he said. “The Internet channel is effectively turning into the best or one of the best stores in each local market.”

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